Between January and June 2024, the human rights organisation Our House attracted a lot of attention with a total of 1,343,852 views across all platforms.
These publications, dedicated to the anti-war activities of Belarusian conscientious objectors, deserters and the organisation’s anti-military activities, have been actively reacted to by users, with 4,230 comments, 17,182 “like” clicks and 1,525 shares. This material was published as part of two human rights campaigns: the international #ObjectWarCampaign to defend the right to refuse military service and the Belarusian #NoMeansNo campaign to defend conscientious objectors and deserters.
The video on the TikTok platform was particularly popular, becoming the most popular during this period, with 268,631 views since it was posted on 9 February 2024.The video, posted at the following link (https://vm.tiktok.com/ZNecnrdRf/ ), attracted an active audience, highlighting the issue of conscientious objection and the importance of the anti-war stance of “Our House“.
This level of outreach underlines the high level of public interest in the organisation’s human rights and anti-war work. This shows that the issues of conscientious objection and support for the anti-war movement are of great public interest, especially in the context of the political situation in Belarus.