“Our House” (“Nash Dom”) is a Belarusian CSO registered in Lithuania, which aims at “democratic transformation of the Belarusian authorities in a non-violent way“.
We would like to present you our report on the coverage of the online audience by “Our House” in January-December 2020. According to independent statistics, the channel had more than 26 million online users during that time, i.e. more than 2 million online users per month (for comparison, “Our House” reached around 600,000 internet users in the online sphere in 2019).
YouTube channel “Our House” (https://www.youtube.com/user/NashDomTV)
The YouTube channel “NASH DOM TV” was created on May 11, 2010 as an alternative communication platform for the purpose of civic education of the residents of Belarus, including through information about the ideas, activities and results of the work of “Our House” and its partners.
The target group is Internet users from Belarus who are familiar with the principles of YouTube video hosting, interested in activism in its various forms, as well as the principles of non-violent resistance and protection of their rights.
In 2020, the channel won the YouTube Creator Awards, the Silver YouTube Button, as the channel that reached 100,000 subscribers.
The number of subscribers to “NASH DOM TV” now stands at more than 125,000 (compared to 3,500 in 2019).
The number of views in 2020 was 24 million 308 thousand 236 views.
In 2020, 1 million 596 thousand 50 liked “NASH DOM TV” videos and 38,433 disliked our videos, as well as made 287,396 reposts and 324,651 wrote comments .
In 2020, viewers of the YouTube channel “NASH DOM TV” watched a total of 3 million 217 thousand 152 hours and 20 minutes.
At the moment, since October 2020, “NASH DOM TV”, according to the index, is the first most visited channel in the Education category in Belarus, as well as the first among civil society organizations.
Achievements and results of the YouTube channel “NASH DOM TV”:
- The percentage of viewers of the channel “NASH DOM TV” from Belarus as a whole – 4%. In 2020, the number of users from Belarus reached 82.1% in terms of viewing time, they watched our channel a total of 20,152,680 times during 2,690,727.8 hours.
- At the moment, the number of views of the YouTube channel “OUR DOM TV” is 25,704,022 (more than 25 million).
- The amount of time people spent watching videos on the channel – 3,279,270.4 hours (or 136,636 days).
- In total, the channel has 299 copyright videos and 59 broadcasts. Among them are 4 music videos, which were posted at the request of the authors of these compositions. There are no other people’s videos on the channel.
- 6% of the viewers of the YouTube channel of “Our House” are men, 55.4% are women.
Our channel is most popular among five age groups:
25-34 years old – 13.6%of the total number of viewers of the channel,
35-44 years old – 19.4%,
45-54 years old – 24.2%,
55-64 years old – 26, 3%,
65 years and older -12.3%.
Officials.info is a public database of all civil servants of Belarus, created by activists of ” Our House “. At the moment, 123,885 officials and 118,998 state organizations have been added to the database, 1,493 cases have been published on the activities of officials in Belarus.
The website has a ranking vote on the performance of officials, with 264,607 visitors to the site.
For the period from January 1, 2020 to December 31, 2020, the public database of “Our House” officials.info was visited by 648 870 visitors who read 1 million 486 thousand 022 pages. This is double the number in 2019. 88.56% of site visitors were from Belarus.
Website Our Dom.info (nash-dom.info)
During the period from 1/01/2020 to 31/12/2020, the official website of “Our House” was visited by 1 million 113 thousand 863 unique users who read 4 million 290 thousand 278 pages with information about the activities of Our House.
83.85% of the visitors were from Belarus.
Facebook of Our House (https://www.facebook.com/Nash.Dom.Belarus/)
The official Facebook page of Our House is the second most popular (after “Strana dlia Zhizni”, an organisation run by Sviatlana and Siarhei Tikhanouski) among 53 most popular pages of social and political movements in Belarus, according to the independent consulting agency “Political Indicator”. The list also includes the Coordinating Council, the Anti-Crisis Management, all political parties and influential public initiatives. In comparison, in 2019, “Our House” was ranked 7th among socio-political movements in Belarus.
Independent experts note that it was “Our House”, which entered the public sphere very actively in 2020, that showed the biggest increase in subscribers.